• WE ARE RIDERS IN E-COMMERCE

From riding offline to selling online

With a genuine interest and active participation in the motorcycle industry, a team of business-oriented riders and a global business model, Pierce has become the European market leader within e-commerce for Riders.

The Annual Report for 2023 was distributed March 22, 2024. The Annual Report also includes the Corporate Governance Report of 2023.

Net Revenue 2021

1594 MSEK


Net Revenue Growth 2019-2021

28,2%


Adjusted EBIT* 2021

58 MSEK (3,6%)

*Adjusted EBIT and adjusted EBIT margin defined as operating profit adjusted for items affecting comparability and in relation to the Company’s net revenue.

Markets

18


Available products

10.000.000+


Private brands

11

Employees

400+


Offices

5


Passion

100%

Our stores and stars

   

Our stores rocking the Instagram

Defying gravity on two wheels! Which FMX trick would you attempt? #24mx #motocrosslife #fmx #freestyle #livetoride #bike #adrenaline #tricks
Another amazing night at Riesa @superenduro_fim smell the fumes while @billybolt57 wins another championship round! #24mx #superenduro #racing 📷 @swiezyfilip
Amazing preparations to the first @superenduro_fim event in 2024 here at Riesa! Who do you think is going to win tonights main event? 📷 @swiezyfilip  #24mx #superenduro #raceday #ravensportsofficial
GIVEAWAY ALERT 🏁 Want to be at GP ROMANIA on Jan 20. We’re giving away 10 tickets to 5 lucky superenduro fans (each winner will receive 2 tickets)!
To enter: 
1 Follow @24MX, 
2 like this post
3 tag your superenduro buddy, and tell us why they deserve to join you at the event in the comments! 🏍️ 

The giveaway ends on January 9th 2024 at 15. Winners will be notified soon after that. 
 
#24MXGiveaway #GPRomania #superenduro #race #giveaway #24mx #superendurofim
Solo rides or group rides? XLMOTO got you covered. ✌️
Tag your loyal riding buddies!  @lotuz.official 

#XLMOTO #xlmotoreps #adventure #motorcycles #squad #bikeride #bikelifestyle #motorcyclelife
Wheelie Skills! ✨⚡️Tag friends who own the one-wheel show! ✌️ @nico_harbke 
#24mx  #24mxreps #wheelie #ride #squad #motorbike #adventure
The Golden Ticket number 3 has been found! Sylvain Roger from France! Who has just got his legs back over a bike, after a long time off them and with perfect timing as he has recently bought a rundown RM125 that he is currently restoring. Now he can finish his project! No excuses Sylvain! 🎉

Join us in congratulating Sylvain on his find! 

There is 1 ticket remaining to be found, who will be the last??

#24mx #goldenticket #motocross #mx #rider
🎫 Vår sista Golden Ticket har lämnat vårt lager!
Vem blir den lyckliga vinnaren? 🎫 

Lycka till och god jul! 
 #SLEDSTORE #xmas #yule #GoldenTicket #sledlife #loveitliveit #snowmobilelife #snowmobiler #braap #winter
🎫 The last remaining Golden Ticket! Has departed the warehouse!
Who will be the lucky winner! 🎫 

Good Luck and Merry Christmas! #24MX #GoldenTicket #Xmas #XmasSale #LiveTheRide #MX #motocross #cross #enduro #hardenduro #braap
🎫 The last remaining Golden Ticket! Has departed the warehouse!
Who will be the lucky winner! 🎫 

Good Luck and Merry Christmas!

#XLMOTO #Xmas #XmasSale #motorcycle #moto #adventure #touring #traveling #cruising #MotorcycleLove #BikeLife
Ett stort grattis till Brage Heimro från Norge som har hittat vår första Golden Ticket! Brage kör en Lynx Xterrain 3900 850 i trakterna kring Hammerfest!
Hans drömskoter är en Artic Cat Thunder 1000 😍
Grattis Brage till din vinst! 🎉

#sledstore #goldenticket #snowmobile #winter #snow
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